AFCFTA Masterclass
Masterclass: Inaugural AFCFTA Digital Trade & Services Forum
Masterclass Facilitator – Digital Marketing for Global Reach
As part of the inaugural AfCFTA Digital Trade & Services Forum held in Lusaka, I had the privilege of facilitating a high-impact masterclass titled “Digital Marketing for Global Reach,” hosted by AfriLabs in partnership with BongoHive.
The session convened a diverse group of entrepreneurs, ecosystem leaders, creatives, and digital strategists from across Africa—both onsite and online—to explore practical strategies for leveraging digital marketing under the AfCFTA framework.
Core focus areas included:
- Data-driven campaign planning
- Mastering search visibility (SEO & SEM)
- Understanding and applying digital data insights
- Winning with social media strategy
- Content development for international reach
Participants engaged with real-world case studies, interactive discussion, and actionable frameworks designed to elevate their brand presence, drive visibility, and position their businesses for cross-border expansion.
This session was a powerful example of how capacity building, collaboration, and digital innovation can accelerate Africa’s position in the global digital economy.
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Date:
2025 -
Status:
Completed -
Client:
AfriLabs & BongoHive -
Location:
Lusaka, Zambia
Client Feedback
Linda
Harry is one of the best facilitators I've ever encountered. His energy is contagious, and he delivers complex business concepts in such a clear and practical way. You walk away with tools you can actually use the next day.
Chileshe
What I appreciated most about Harry's training was how steady and grounded he was. He created a space where every entrepreneur felt seen and supported, while still keeping us focused and moving forward. A real pro!
Paul
Harry doesn't just talk theory—he gives you practical, real-world strategies that actually work. His business workshops are packed with value, and his delivery keeps you engaged from start to finish.
Grace
Relatable, knowledgeable, and deeply experienced — Harry knows how to connect with business owners at every level. His sessions gave me actionable insights I hadn’t heard anywhere else.